Product Updates

2024 Update: Unlock Quality Leads and Actionable Insights with PropertyGuru

Dear Agent Partner,

As we continue to grow and strengthen partnership, our Partner360 commitment is to help agents be more efficient and prominent, so you can be trusted advisors to your clients. Beyond being a marketing platform that helps you generate leads for your listings, our focus will be on maximising the value of our existing data, products, and services, so we can continue to equip you with quality tools that support your day-to-day business. This will allow us to continue adding value to all agents throughout your career journey, whether you are a new or seasoned agent.

Unlock Quality Leads and Actionable Insights with 1st Party Data & Lead Management

With more than 80% Engagement Market Share*, unparalleled reach, and access to proprietary 1st party consumer data, we can add value to you by giving you more insights to your consumer audience and helping you to understand them better.
*Based on SimilarWeb data between April 2023 and September 2023.

As we embarked on Know-Your-Customer (KYC), we’ll be able to capture rich and diverse information about consumers and accurately match them to the most suitable listings faster. This will give agents more relevant, quality, and faster lead matching through Lead Management.

Launched on July 2023, Lead Management is a CRM tool that helps agents be more efficient in managing and prioritising your leads. It provides actionable and personalised information about a lead through its Lead Quality and Lead Insights features, helping agents to:

  • Reduce lead qualification
  • Focus on high-priority leads
  • Understand your leads better to customise your sales pitches

Your continuous feedback has guided us in enhancing the capabilities of Lead Management to better serve your business needs and help you manage your leads more efficiently. This year, agents can look forward to these enhancements:

  • Enhanced lead qualification process to improve the effectiveness and quality of leads
  • Addition of a lead tag to distinguish between an agent and a consumer lead
  • Improved search filters
  • An upgraded interface for a more seamless user experience
  • And more…

Stay Informed and Competitive, Elevate Your Professional Branding with Market Data & Agent-Branding Tools

As consumers become more informed with increasing demands, our market data tools – Market Insights, powered by DataSense are designed to help agents to:

  • Equip you with the most relevant and updated transaction data
  • Identify sales opportunities
  • Strengthen your sales conversations with clients
  • Showcase yourself as a knowledgeable and trusted property expert

This year, agents can look forward to the addition of new market data tools to power your sales conversations.

In today’s dynamic and competitive industry, we also understand the importance of standing out from competition. Hence, we will be improving our current agent-branding tools to help you establish your brand more prominently in front of property seekers.

Take Control, Maximise ROI with Transparent Advertising Tools

We will also be enhancing our existing advertising tools to make them more transparent and efficient for agents. This will give you more control in managing your marketing budget and be more efficient with your ROI.

Lastly, we thank you for your continued support as we look forward to another year of growing our partnership together to add more value for agents and support your business.

If you have any question or feedback, feel free to reach out to any of your agency’s dedicated Account Managers or send our friendly Customer Service team an email at

Being a better partner for you,
PropertyGuru Team

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