Agent Briefing: Amber House — A Rare Freehold Gem with Strong Buyer Appeal and Future Growth Potential

Far East Organization’s Amber House launches this Saturday, 28 June 2025, delivering a rare freehold opportunity in Singapore’s sought-after East Coast enclave. With only 105 exclusive units in a single 16-storey tower, this project pairs low-density living with urban convenience—a combination that’s increasingly scarce in today’s market.

Amber House At a Glance

• Tenure: Freehold
• Location: Amber Gardens, East Coast (District 15)
• Distance to MRT: ~4-minute walk to Tanjong Katong MRT (TEL)
• Schools: Within 1km of Tanjong Katong Primary
• Nearby Amenities: East Coast Park, Katong eateries, Parkway Parade

Indicative Prices:

• 2-Bedroom: From S$1.92M
• 3-Bedroom: From S$2.9M
• 4-Bedroom: From S$5.13M

Market Context & Buyer Demand

• Freehold Scarcity: Amber House stands out as one of the few new freehold launches in the pipeline, especially amid a sluggish en bloc market limiting new land supply.
• TEL Impact: The TEL (Thomson-East Coast Line) is transforming property values across the East. According to PropertyGuru data:
  • Median asking prices near Tanjong Katong MRT have climbed 6.8% year-on-year.
  • Listing views in the vicinity have surged nearly 90%, signalling robust buyer interest.

Key Selling Points for Agents

Rare Freehold Status

• • Ideal for legacy planning and wealth preservation, particularly appealing to local buyers prioritising tenure security.

Exceptional Connectivity

• • Just minutes from the TEL, offering direct access to the CBD, Orchard, and beyond—appealing to both owner-occupiers and investors eyeing rental potential.

Strong Rental Demand

• • Proximity to vibrant Katong eateries, East Coast Park, and reputable schools positions Amber House for consistent rental yields.

Future Growth Catalysts

• • The ongoing transformation of the Kallang precinct and proposed development of Long Island are set to elevate East Coast’s lifestyle appeal and long-term property values.

Appeal to Upgraders and Right-Sizers

• • Especially compelling for current East Coast homeowners looking to upgrade into newer freehold stock, or right-size without leaving their beloved neighbourhood.

Agent Action Points

• Emphasise Rarity: Freehold launches are dwindling—use this as a strong call-to-action for buyers sitting on the fence.
• Highlight MRT Proximity: Many buyers are prioritising connectivity; position Amber House as a perfect blend of freehold status and urban convenience.
• Leverage TEL Data: Share price growth stats to showcase investment potential and reassure clients about long-term value.
• Target Diverse Buyer Profiles: From families valuing school proximity, to investors eyeing rental returns, Amber House appeals to multiple segments.

Amber House offers an exceptional proposition in District 15—a rare combination of freehold security, MRT convenience, and future growth potential. For agents, it’s a golden opportunity to engage clients seeking exclusivity, investment upside, and lifestyle appeal in Singapore’s East Coast.