Agent Briefing: Key Opportunities from the URA Draft Master Plan 2025

Singapore’s URA Draft Master Plan 2025—now on display at the URA Centre—charts the city-state’s growth for the next 10–15 years. With a focus on liveability, sustainability, urban resilience, and preserving nature and heritage, the plan sets the stage for major shifts in property demand and value.

Here’s what real estate agents need to know to stay ahead:

More Housing Options Create New Demand Pockets

• Over 80,000 new homes—both public and private—are planned across more than 10 emerging housing areas.
• These new precincts will revitalise older districts while expanding housing supply, creating fresh hotspots for both buyers and investors.
• Agent insight: Watch for newly announced plots that could generate early mover interest, especially in under-the-radar areas.

Homes & Offices Converging: A Boost for Rental and Resale Markets

• The plan emphasises integrating workspaces closer to where people live.
• For example, Bishan will transform into a business node with over 2 million sq ft of new office space.
• Flexible zoning in industrial areas will support new business models, driving rental demand and increasing residential appeal in previously industrial districts.
• Agent insight: Highlight mixed-use convenience to clients seeking shorter commutes or future-proof investment properties.

Revitalisation of Older Neighbourhoods Sparks Capital Growth Potential

• Areas like Newton, Moonstone Lane Estate, and Siglap are slated for rejuvenation as part of “identity corridors” blending heritage, greenery, and community-centric designs.
• Revitalised areas historically see higher property price growth due to enhanced amenities and renewed interest.
• Agent insight: Identify clients holding properties in these zones—they may be sitting on untapped capital gains opportunities or prime assets for repositioning.

Why This Matters for Agents

The URA Draft Master Plan 2025 signals exciting changes and fresh prospects:

• Spot early growth areas before prices surge.
• Educate clients about upcoming amenities that enhance lifestyle and property values.
• Target sellers and investors in zones slated for revitalisation.
• Emphasise convenience and live-work-play benefits in marketing narratives.

The next decade promises transformational opportunities for Singapore’s property market. Now’s the time for agents to deepen your market knowledge, tailor your strategies, and position your clients—and yourself—ahead of the curve.