Agent Briefing: Turf City Tender Turns Heads — What Agents Need to Know
Singapore’s prime District 10 is buzzing again as the first GLS site in the new Turf City precinct draws strong interest. Located along Dunearn Road, the plot received 9 bids, with a top offer of S$491.5M (S$1,410 psf ppr)—a clear signal of developer confidence despite market headwinds.
Table of Contents
Why Turf City Matters
- Prime Connectivity: The site is strategically located near Sixth Avenue MRT and the upcoming Turf City MRT station, ensuring seamless access to Bukit Timah, Orchard, and the CBD.
- Lifestyle Appeal: Residents will enjoy proximity to the Bukit Timah-Rochor Green Corridor and heritage conservation at the iconic Grandstand buildings, creating a unique blend of urban convenience and natural charm.
- Supply Pipeline: The site is expected to yield around 380 private homes, adding fresh inventory in a tightly held District 10.
Market Snapshot
- April’s property activity dipped temporarily amid global uncertainties but has since rebounded, reinforcing buyer interest in core districts.
- Buyers in District 10 are budgeting roughly:
- S$2.2M for two-bedroom units
- S$3.8M for three-bedroom units
Key Takeaways for Agents & Clients
Market Confidence
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- The healthy bidding turnout underscores robust sentiment in the private residential market.
- Use this momentum to nudge fence-sitters—news of Turf City’s upcoming launch could fuel buyer urgency and lift surrounding resale interest.
Land Pricing Context
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- While the top bid is ~8% lower than Fourth Avenue’s S$1,540 psf ppr achieved in 2017, developers are factoring in:
- -Higher construction costs
- -Inflationary pressures
- This pricing leaves developers room to launch units attractive enough to sell well, without sacrificing margins—good news for buyers seeking value in District 10.
- While the top bid is ~8% lower than Fourth Avenue’s S$1,540 psf ppr achieved in 2017, developers are factoring in:
Turf City Tender Results at a Glance
| Rank | Developer Consortium | Bid Amount (S$M) | PSF PPR (S$) |
| 1 | CSC Land Group, Sekisui House, Frasers Property Phoenix II |
491.45 | 1,410.01 |
| 2 | CDL Divine (City Developments) |
474.03 | 1,360.02 |
| 3 | Sim Lian Land and Development |
463.15 | 1,328.81 |
| 4 | United Venture Development (UOL, Singapore Land, Kheng Leong) |
453.40 | 1,300.83 |
| 5 | Intrepid Investments, TID Residential |
446.14 | 1,280.01 |
| 6 | Coli (Singapore) |
436.10 | 1,251.20 |
| 7 | SL Capital (Sustained Land) |
404.89 | 1,161.65 |
| 8 | Kingsford Huray Development |
384.10 | 1,102.01 |
| 9 | Wee Hur Development |
330.84 | 949.20 |
Agent Action Points
- Spotlight New Launch Buzz: Prep buyers for upcoming showflats and market Turf City as a fresh investment opportunity.
- Leverage District 10 Prestige: Reinforce the narrative of scarcity and exclusivity—Turf City offers brand-new stock in a mature, coveted enclave.
- Engage Upgraders & Investors: Use competitive land pricing as a signal that future selling prices may still be attractive despite broader market challenges.
Turf City’s GLS tender has lit a fire under District 10’s market. Savvy agents should move fast to position themselves—and their clients—to ride this wave of renewed interest.
