Product Updates

Agent Packages Update: Effective 1 September 2022


Dear Agent Partner,

Being your committed business partner means to consistently deliver with you through all market conditions. Despite the uncertain economic events around the world and rising costs as the economy recovers from COVID19, the Singapore property market continues to remain resilient with strong sustained demand and robust home prices in 2022. Read Singapore Property Market Outlook 2022 Overview

Bringing You More & Better Quality Traffic and Leads

Besides continuing to deliver better performance with +9% YoY growth in leads (based on PropertyGuru proprietary data, H1 2021 vs. H1 2022), we remain committed in our efforts to improve the quality of traffic and leads to you. Recently, we introduced an initiative to better qualify consumers before we pass them to you as leads. Property seekers on the platform must log into their accounts before they can submit any listing enquiry. By doing this, we will be able to understand their profiles to better match them to your requirements. It not only allows us to verify the users, but also provides insights on their user journey, thus enabling us to optimise this data to improve lead generation for you.

In addition, the recent introduction of Agent Ratings & Reviews in June 2022 is designed to help you promote and elevate your professional branding by enabling you to request for reviews from your clients to attract more visibility and quality leads to your listings.

Updated Agent Packages Effective 1 September 2022

Factoring the market conditions into our periodical review to continue to add value and cater to your increasing business needs, while keeping the Standard package accessible for early-stage/part-time professionals (at just additional $18.55 per month), our agent packages will be enhanced with additional Ad Credits and new Prime Credits with price revision from 1 September 2022.

We also continue to offer and improve on our value-adds such as market data tools – PropertyGuru DataSense (Market Insights) and Partner360 offerings as part of your package entitlements.

*BEAT THE CHANGE!* Power Up for 2023 with these Special Renewal/Upgrade Offers!

Stay ahead of the changes and gain higher value benefits! Power up for 2023 with these Special Renewal/Upgrade offers, valid from 1 – 31 Aug 2022, 23:59hrs. T&Cs apply.

1. For agents with subscriptions expiring between 1 Aug 2022 – 30 Sep 2022

Renew to the same-tier package at today’s price and enjoy the new package entitlements at no additional cost!

What’s more – Get extra Ad Credits and vouchers worth up to $2,400 when you upgrade to a higher-tier package!

2. For Standard, Advance, and Premier agents with subscriptions expiring on/after 1 Oct 2022

Upgrade to a higher-tier package at today’s price and enjoy a free goodie bag worth up to $4,698!

To find out more about these offers, you may contact your Account Managers or visit our Promotions page.

For more information on this update, you may visit our Help Article. Alternatively, join us at our AskGuru Webinar hosted by our Country Manager, Dr Tan Tee Khoon on 10 Aug 2022, where he will address your clarifications in relation to this update.

If you have any questions or feedback, feel free to reach out to any of your agency’s dedicated Account Managers or send our friendly Customer Service team an email at


Being a better partner for you,
PropertyGuru Team


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