How to be Professional & Sensitive in Your Listings

With the influx of online media reports on discriminatory listings, how can agents effectively convey the expectations of landlords without displaying bias or discrimination?

Read One in four Singaporeans have faced racial discrimination when renting property and Discrimination Has No Place on PropertyGuru

While it is important to stand for your landlords’ interests, agents also have the responsibility to exercise sensitivity when advertising your clients’ listings.

Below are some examples of what landlords currently consider vs. what they should consider when looking for their next tenant. Often, we see the former being advertised in listings, so here we show you the Dos and Don’ts for your listings.

All agents must abide by CEA’s Professional Service Manual:

“In advertising properties for sale, purchase or rental, salespersons should be sensitive to the diverse, multi-racial and multi-cultural nature of society and advise their clients against placing advertisements that are discriminatory, offensive, or stereotyped in nature against any particular race, religion, or group in society.

RELATED

When & Where to Focus Your Listings Oct 2022 Edition10 Listing Tips to Get NoticedWhen & Where to Focus Your Listings: Sep 2022 EditionWhen & Where to Focus Your Listings: May 2022 EditionHow to be Professional & Sensitive in Your Listings

Failure to observe a provision of above code that is prescribed or issued may render the estate agent, the salesperson or both the estate agent and salesperson liable to disciplinary action.”

Any suspected attempt to promote such discriminatory, offensive, or stereotyped content shall also be punished under Section 298 & 298A of the Penal Code with imprisonment for a term which may extend to 3 years, or with fine, or with both.

As a key player in the real estate industry, we believe that everyone deserves a place to call home and would like to caution agents against any discriminatory behaviour to avoid these costly pitfalls. Read up our AgentNet Advertisement and Content Guidelines.

We hope this is helpful for you. Please look forward to our next update as we endeavour to bring you more value-added content!

Being a better partner for you,
PropertyGuru Team

Read Next

Join Huttons Innovation Challenge - The Search for Innovative Solutions for Transforming Real Estate

From 21 April to 3 July 2022, stretch your imagination and unlock your creativity in diverse topics such as metaverse, smart, algorithm-based & AI technology, hybrid working arrangements…

648 Views 1 Comments

One thought on"How to be Professional & Sensitive in Your Listings"

  1. […] When advising your clients on property purchase, you should always aim to provide accurate and unbiased advice considering the interests of your clients, including relevant factors such as affordability. This is also important when you are advising clients to include requirements when buying, selling or renting out their property. Read more on How to be Professional and Sensitive in Your Listings. […]

Add Comment

Please read our Guideline for posting a comment

PropertyGuru Community Guidelines

All user submitted content is reviewed before it is published on the website.
We reserve a right not to publish content that contains any of the following:

• Content not relevant to the context
• Inappropriate language
• Offensive language towards other community members
• Racist, sexist, criminal, violent comments
• Spamming and any commercial promotion
• HTML tags in the content
• No contact information