As your real estate business partner, it is our commitment to consistently offer value that empowers your business success.
We’re pleased to announce that PropertyGuru has signed a Memorandum of Understanding (MOU) with OrangeTee & Tie (OrangeTee) on Friday, 29 September 2023. Through this partnership, authentic reviews from OrangeTee’s in-house review portal, Property Agents Review (PAR) will be made available progressively on Agent Profile of Orange Tee’s agent partners starting from 18 October 2023, so property seekers can have a better understanding of their service quality and experience before engaging their services.
With increased online exposure from PropertyGuru’s online traffic and reach, this partnership will provide OrangeTee agent partners an added incentive to improve their skills and service standards; helping them to elevate and amplify their professional branding to a wider audience, and potentially attracting more visibility and quality leads to their listings.
While PropertyGuru platform acts as a neutral medium to reflect the service standards of agent partners, we will also be providing training for OrangeTee’s agent partners on the importance of the Ratings & Reviews feature and how they can leverage this value-add tool to stand out from their peers and competitors.
“We are excited to be the first agency in Singapore to launch this game-changing agent review service at a large scale covering more than 3,000 agents. OrangeTee has always been the pioneer in this area, having introduced Property Agents Review back in 2016, and working with the CEA-led RPAWG to launch the Guide on Best Practices for Consumer Ratings of Property Agents in 2020. We have remained steadfast in our professionalism in the real estate industry and this initiative further raises our transparency, service standards, and accountability, giving the PropertyGuru portal users an added layer of assurance when appointing property agents,” said Steven Tan, Chief Executive Officer of OrangeTee.
“Finding a home is one of the most high-stakes decisions most of us make, and the right agent is a critical partner in doing so. When home seekers come to PropertyGuru, our mission is to help them make confident property decisions. So, when a home seeker can enjoy transparency and trust about agents, it helps the entire ecosystem thrive,” said Andrew McGlinchey, VP of Product for PropertyGuru Marketplaces.
“This MOU between OTT and PropertyGuru facilitates the sharing of consumer reviews across their digital platforms. It marks a progressive stride towards enhancing transparency regarding the performance of property agents’ services to their clients. These reviews complement the information on past transactions completed by property agents, which is available on the CEA Public Register, empowers property consumers with a comprehensive perspective, enabling them to make a more informed choice when choosing a property agent.” said Associate Professor Muhammad Faishal Ibrahim, Minister of State (MOS), Ministry of Home Affairs and Ministry of National Development.
We look forward to the successful implementation of the MOU and building a long-term strategic partnership with OrangeTee as we continue our commitment to deliver greater value for our agent partners.
At PropertyGuru, we’ll see you home. 😊