When and Where to Focus Your Listings in July

In our previous article, we’ve learnt that people are still searching for their next dream homes despite the pandemic situation.  

Looking back on our earlier article When and Where to Focus Your Listings in June, we saw that Sunday had the highest number of listing views and Serangoon/Thomson (D19-20) were the most popular district – so what’s next for July?  

When to Focus Your Listings? 

According to our platform data from 1 to 29 June 2020, Monday emerged #1 in search volume, similar to what we found in our previous research in April 2020.  

One interesting fact to note is that the other days of the week have started to pick up traction steadily, in particular for Tuesday and Sunday.  

In fact, property seekers’ behaviour seems to be shifting back to pre-Circuit Breaker periods.  

This new shift could be attributed to property seekers getting adjusted to the ‘new normal’ and being able to manage and allocate their time better during the work week.  

Will property seekers’ behaviour continue to evolve, or return to where they used to be? Stay tuned for our next article to find out!  

Where to Focus Your Listings? 

For our piece in June, we shared that Serangoon/Thomson (D19-20) were reigning tops in search popularity – but we’ve seen a sharp change in this month!  

Looking at the chart below, popularity has flown back (unanimously) to City & South West (D01-08), leaving the other districts pretty far behind! 

As we shift into Phase 2, it truly looks like things with the property seeker is shifting as well. Check out your Wanted Leads section on AgentNet to discover prospects and see what people are looking out for! 

We hope you have found this article useful. Will be sharing another article soon so stay tuned! 

#GuruCares #SGunited #PGStandByYou 

Check out what we’ve prepared to Spring Forward with You. 

Sign up for your free webinar sessions available on PropertyGuru Academy!  

Other articles on COVID-19 Relief Initiative for Agents: 

• Standing By You Through COVID-19 (Relief measures launched on: 18 March 2020) 
• Supporting You Further With COVID-19 Relief Initiative: Circuit Breaker Edition (Relief measures launched on: 13 April 2020) 
• Enhanced COVID-19 Relief Initiative For Agent Partners (Relief measures launched on: 30 April 2020) 
• How To Use Your Ad Credits Smartly  
  Get insights from our consumer data on how to optimise your Ad Credit spend   

• Stockpile Your Prospects By Using These 3 PropertyGuru Features  
  Discover 3 ways on how you can use this time to stockpile your prospects, by building trust and credibility with property seekers.   
• 3 Online Courses We Recommend To Property Agents  
  Learn tips and skills from real estate professionals to help you prepare for post COVID-19 market rebound. 
• Property Seekers Still Keen Despite COVID-19. Here’s What They Are Looking At 
  Gain valuable insights on what property seekers are looking for, despite these uncertain and challenging times. 
• Helpful Tips to Close Deals During COVID-19 
  Here’s a list of some tips on how you can up your game and still manage to successfully close deals, despite these challenging times.  
• When and Where to Focus Your Listings in May 
  Get valuable insights based off PropertyGuru’s proprietary data in April 2020, to strategise your next steps to success.  

• 3 Online Marketing Tools for Property Agents 
  Check out these 3 easy-to-use online marketing tools that are sure to help your success as a property agent. 
• When and Where to Focus Your Listings in June 
  Get valuable insights based off PropertyGuru’s proprietary data in April 2020, to strategise your next steps to success. 
• Tips From Agent Leaders: How Can Property Agents Thrive In COVID-19? 
  Top industry leaders share their tips on how agents can find success, despite the global pandemic. (Featuring Stuart Chng from OrangeTee, Kevin Lim from ERA and Bobby Sng from PropNex) 
• Entering The “New” Normal With Safe Property Viewings 
  As you shift back into the ‘new normal’, continue keeping your loved ones and yourself safe with these tips. 
• Springing Forward With You 
  Check out our next slew of promotions and roll-outs, all designed to spring you back into action!