Insights & Tips

When & Where to Focus Your Listings: Apr 2022 Edition

Entering the first month of Q2, we are greeted with delightful news of more alleviated measures in Singapore. This positive change signifies more opportunities, including our recent successful listing on the NYSE which will allow us to open more doors to millions across Southeast Asia to own homes. We are beyond glad to have emerged from this pandemic stronger than ever, thanks to the strong support and partnership with you, our agent partner.  

As you plan for the second quarter of 2022, we are pleased to present to you a summary of this month covering listing views and supply gap across the island.

When to Focus Your Listings

In the month of March, we noticed high traffic on most days across the week, except for Monday which showed relatively lower volume. Once again, Sunday recorded the highest traffic, closely followed by mid-week (Tuesday and Wednesday).

Zooming into the hourly traffic, peak periods remain unchanged starting 11am to 5pm and rise to another peak from 8pm to 10pm. Make sure you seize the opportunity with Featured Agent, so your listings will always appear on top under your specialisation!

Where to Focus Your Listings 

Commercial Listings

City & South West (D01-08) and Balestier/ Geylang (D12-14) once again scored on our monthly chart as the districts with the highest views. Check out how you can improve your listing performance on PropertyGuru to optimise them for better performance and attract more leads.

Serangoon/ Thomson (D19-20) and East Coast (D15-16) continue to show strong demand with the largest market gap in March. This is definitely a great chance for you to Turbo that listing!

Residential Listings 

Serangoon/ Thomson (D19-20) maintains its record as the highest viewed district for residential listings, with City & South West (D01-08) following closely behind.

Focusing on the market gap, Changi/ Pasir Ris (D17-18) kept its winning position, followed by North (D25-28) and West (D22-24) right behind. Another new highflyer of the month is our highest viewed district – Serangoon/ Thomson (D19-20). Check out our Property Market Outlook 2022 to learn more about market opportunities and new launches to plan ahead this year!

With the influx of information around us in today’s world, it is inevitable that consumers expect agents to be more knowledgeable, especially when it comes to finding a property of their choice. As your valued partner and exemplifying our Partner360 commitment, we continue to develop innovative solutions and insights to help you with our sales pitch and close deals faster!

Under “Market Insights” powered by PropertyGuru DataSense, you can find real-time market data compromising of the following:

With a comprehensive suite of tools offered on AgentNet, under Market Insights, we aim to make every meeting with your client a well-prepared one – you get a handful of useful and relevant data to help you craft that winning sales story!

We hope these tools are useful in helping property seekers make confident property decisions. For help on using Market Insights, please visit our Help article or watch the bite-sized learning videos on Partner360 Learning Academy with BigSpring. See you next month!

Always a better partner for you, 
PropertyGuru Team 

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