When & Where to Focus Your Listings: Feb 2022 Edition

Good day Agent Partners! How’s your Chinese New Year preparations coming along? 

At PropertyGuru, we are continuously improving our tools and solutions to bring more efficiency and convenience to you! Do you know with Prime Credits, you can now Book, Reserve and Extend Featured Agent slots more easily than before? Do check it out if you haven’t! 

In this February edition, we continue to bring you the latest insights on market supply and demand, so you can better plan your upcoming listings as we enter into the year of Tiger!   

When to Focus Your Listings

This month, Monday topped the chart as the highest traffic day of the week, closely followed by Tuesday and the weekend

This is an interesting flip because Monday and Tuesday showed the lowest volumes of searches in the January edition, and now they’re back in line leaving Wednesday to Friday far behind! 

While the days of the week have shifted substantially, property seekers maintained their usual routine of browsing from 9am throughout the day, with 11am to 5pm and 8pm to 10pm being the peak periods. 

Where to Focus Your Listings 

Commercial Listings

City & South West (D01-08) and Balestier/ Geylang (D12-14) continue to be popular districts – reaping in the highest view volumes on PropertyGuru Singapore. With more employees returning to workplace this year, companies might be looking out for commercial spaces in these parts of Singapore! 

Meanwhile, Serangoon/ Thomson (D19-20) and East Coast (D15-16) are again the districts with the largest market gap, alongside increased opportunities from all other districts. This signals to you that it is time to hit that Turbo button, just newly launched on CommercialGuru! 

Residential Listings 

As we look at residential listings this month, Serangoon/ Thomson (D19-20) and City & South West (D01-08) never fail to keep that title of being the all-time favourites! 

However, we do have a new rising star this month in terms of market gap – Changi/ Pasir Ris (D17-18)!  

North (D25-28) and West (D22-24) continue to show great opportunities right behind, so make sure to act fast by putting your listings up and becoming the Featured Agent to close that gap! 

While you grab these opportunities and close deals with your clients, do not miss out on earning additional commission and Partner360 reward points (yes, we include this now!) when you refer a home loan to PropertyGuru Finance – Your One-Stop Mortgage Broker for All Major Banks

Now that you are empowered with the most up-to-date data and home loan solutions, it’s time to visit your trusty AgentNet and get those listings up!  

Happy Lunar New Year in advance, may the Tiger year bring you good health and great wealth!  

Always a better partner for you, 
PropertyGuru Team 

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