When & Where to Focus Your Listings: January 2022 Edition

Hi Agent Partners, trust everyone had an enjoyable time with your friends and families during the Christmas weekend!  

We noticed there are still many property seekers doing their research during this wonderful time of the year, and we are thrilled to bring you these insights in our current edition of When and Where to Focus Your Listings. 

Let’s see what we have for your January 2022 planning!

When to Focus Your Listings

This month, we noticed that Sunday recorded the highest traffic for the search of property, closely followed by the midweek (Wednesday & Thursday).  

Friday and Saturday came immediately after with a mid-level volume, while Monday and Tuesday saw lower search volumes. 

In this past festive month of December, property seekers seem to browse like a usual month! The graph below summarises that active time of the day begins at 8am, starts to peak at 10am and maintains across the day. 8pm to 10pm rises to another peak, and it remains consistent until 12am. 

It is certainly good to know that our property seekers continue to look out even during the holiday season, but we know with all your appointments and mountains of other to-dos, especially when starting a brand new year, it can be hard to keep up.  

Simply let us do the job of auto-scheduling your listings with premium features, so they stay at the top of search results while you focus on closing your sales. Start using these premium features now: Auto-Repost, Auto Boost and even Auto Turbo! 

Where to Focus Your Listings

Now that we’ve shared the best day of the week and time of the day – let’s dive into the districts we should focus on in the new year! 

Commercial Listings

City & South West (D01-08) and Balestier/ Geylang (D12-14) have been topping the chart as the most popular choices for commercial consumers.   

Serangoon/ Thomson (D19-20) continues to have the largest market gap ending the year. Meanwhile we have a new rising star – East Coast (D15-16) with the second largest gap! There are also rising opportunities from all other districts which you can consider next year, as more people are planning on returning to the workplace! 

Residential Listings

Jumping to residential property demand, Serangoon/ Thomson (D19-20) and City & South West (D01-08) remain the top choice of all time. Similarly, all other districts are gaining interest, which could signal a good start to the market in 2022. 

North (D25-28) slightly surpasses West (D22-24) this month in terms of market gap, with Changi/ Pasir Ris (D17-18) and Serangoon/ Thomson (D19-20) following closely behind – our hot favorite district of the year needs supply! 

With the above update, you can now plan and greet 2022 with open arms. Get more data to help with your prospecting, research and more – right within Market Insights on AgentNet!  

We also have on-demand videos ready as extra helping hands while you explore our data tools! 

Thank you for another momentous year with PropertyGuru, and here’s wishing you a happy and prosperous new year in advance! 

Being a better partner for you,
PropertyGuru Team