Industry News

When & Where to Focus Your Listings: Jun 2022 Edition


Greetings Agent Partners! 😊

Fulfilling our commitment to be your trusted partner, our team at PropertyGuru always strive to make your roadmap to closing deals a convenient and effective one. We understand the importance of knowing where your potential leads are, especially when our macro-environment is recovering in a healthier pace now. This way, we can help you understand where to focus your resources better and invest in what matters.

As we step into the last month of H1 2022, here is our analysis of consumer trends on PropertyGuru Singapore website, aiming to gear you up for a harvesting closure in Q2!

When to Focus Your Listings

This month, Monday took over as the highest traffic day of week, closely followed by Sunday. Once again, the long weekends of Labour Day and Vesak Day contributed to this change in the browsing behaviour. One of the best way to plan your listings would be through our Listing Performance Insights, where you can learn about your listing’s current performance and  optimise them to attract property seekers and close deals effectively!

It could be an old news to you now, but a gentle note that our website traffic starts climbing peak from 11am to 5pm and rises to another peak from 8pm to 10pm.

Where to Focus Your Listings

Commercial Listings

Under commercial listings section, our champions of the month are no doubt City & South West (D01-08) and Balestier/ Geylang (D12-14), once again these go-to districts emerged with huge gaps in listing views compared to the rest!

Market gap wise, Serangoon/ Thomson (D19-20) remained its leading status, followed by East Coast (D15-16) and the last month’s new-in district Balestier/ Geylang (D12-14). Another new rising star – North (D25-28) also surfaced this month! This signifies more opportunities in commercial real estate, and you can easily top the chart by hitting that Turbo button for your listings!

Residential Listings

Meanwhile for residential listings, Serangoon/ Thomson (D19-20) continues soaring with its high record of listing views, again followed by City & South West (D01-08) at the second place. Show our property seekers that you specialised in these hot districts by becoming a Featured Agent using Prime Credits!

Zooming into the market gap, we have the same four top districts that are hungry for demand, namely – Changi/ Pasir Ris (D17-18), West (D22-24), North (D25-28) as well as Serangoon/ Thomson (D19-20).

With all these consumer trends in place, we trust that you are now well-equipped to get your listings out to meet potential clients. To spice up your conversation with clients, do check out Fun Facts about Real Estate in Singapore, where we share some interesting facts about real estate!

Not forgetting, to complete the process of closing deals, we also have home loan solutions – PropertyGuru Finance in place to support the home financing needs of your clients! Refer your first home loan and quote ‘NEW80’ to claim the following rewards:

🎁 Exclusive $80 CapitaLand voucher

💰 100% Referral Commission

💫 Partner360 Reward Points

*T&Cs apply, while stocks last.

See you in July! 😊


Always a better partner for you,
PropertyGuru Team


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