When & Where to Focus Your Listings: Mar 2022 Edition
Hello Agent Partners, time flies and we are in the last month of Q1!
In the recent Consumer Sentiment Study H1 2022, we are pleasantly surprised that 52% of Singaporean respondents are keeping an open mind on the Dec’21 cooling measures. Meanwhile, those who were not in favor cited greater difficulty in affording their property of choice as the main reason. Of those surveyed, 50% are considering more affordable options when seeking properties.
The good news here is, despite the cooling measures and changes in tax system, property seekers are actively looking out, which means opportunities for our agent partners! Let’s dive deep and have a look at the demand and supply gap for March.
When to Focus Your Listings
This month, Sunday scored asthe highest traffic day of the week, closely followed by Monday and the mid-week.
This shift in pattern was likely due to Chinese New Year, which allowed property seekers to stay active beyond weekends.
Browsing hours remained as usual with peak periods unchanged at 11am to 5pm and 8pm to 10pm. Be sure to catch the attention of property seekers during these periods when you Boost and Turbo your listings, however do note that our Spotlight feature will discontinue by the end of this month!
Where to Focus Your Listings
Once again, City & South West (D01-08) and Balestier/ Geylang (D12-14) topped the monthly chart with the highest view volumes on PropertyGuru Singapore.
Serangoon/ Thomson (D19-20) and East Coast (D15-16) also remained champions as the districts with the largest market gap, together with all other districts that continue to grow in demand. To get more insights on commercial real estate trends, check out our latest Agent News featuring Commercial Real Estate Guru, Edith Tay from PropertyBank!
Meanwhile looking at residential listings, Serangoon/ Thomson (D19-20) and City & South West (D01-08) again recorded the highest view volumes of all times!
Continuing the momentum as a new rising star, Changi/ Pasir Ris (D17-18) also claimed its winning position with the largest market gap, followed by North (D25-28) and West (D22-24) right behind.
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See you next month, into the new quarter!
Always a better partner for you,