When & Where to Focus Your Listings: May 2021 Edition

W&W May_01

Hello again, Agent Partners!

We’re due for our latest edition on When & Where to Focus Your Listings: May 2021 Edition.

As a country, Singapore seems to be regaining traction despite the global pandemic and MAS even estimated our economic growth at 6% this year . How does this translate to your property seekers?

When to Focus Your Listings

Last month, property seekers’ traffic peaked on Wednesday and left the other days in the dust. However, our latest property seeker data shows the exact opposite now – with Wednesday being the least popular day, and the other days increasing significantly. The busiest day is Sunday, with Monday very close behind.

Also Friday only reflects ‘medium’ traffic volume, it also isn’t far off from Thursday.

W&W May_02

However, the time of the day looks to be fairly consistent – with traffic picking up gradually from 8AM onwards and tapering off after 12AM. Be sure not to miss out on benefiting from maximum exposure by scheduling your Auto-Repost!

W&W May_03

Where to Focus Your Listings

Commercial Listings

There hasn’t been a shift in demand for commercial listings. City & South West (D01-08) continue to reign champion, with Balestier/Geylang (D12-14) coming in at second.

The lesser-in-demand districts for commercial listings continue to be Newton/Bukit Tim (D11,21) and Changi/Pasir Ris (D17-18).

W&W May_04


What You Need to Know About Estate Agency AgreementsMarket Demand Report Q1 [1 Jan- 31 Mar 2023]CEA 2021 Public Perception Survey: Consumers Have Higher Expectations of Real Estate Salespersons to Further Improve Their Property Transaction ExperienceMarket Demand Report Q4 [1 Oct- 31 Dec 2022]How to Deal with Negative Reviews (The Right Way)When & Where to Focus Your Listings Oct 2022 EditionMarket Demand Report Q3 [1 Jul- 30 Sep 2022]10 Listing Tips to Get NoticedWhen & Where to Focus Your Listings: Sep 2022 EditionWhen & Where to Focus Your Listings: Aug 2022 Edition

However, if we take a look at the market gap – City & South West (D01-08) doesn’t have as high a gap. In fact, the district with largest market gap for commercial listings continues to be Serangoon/Thomson (D19-20).

W&W May_05

Residential Listings

Now, let’s take a look at residential listings.

When it comes to popular residential districts, Serangoon/Thomson (D19-20) has always been a hot favourite.

W&W May_06

And even looking at the market gap, Serangoon/Thomson (D19-20) continues to hold a strong appeal for you. However, the district with the largest gap for residential listings is West (D22-24).

W&W May_07

Get Your Own Data on AgentNet

Curious to get more in-depth data?

Head over to ‘Insights’ on your AgentNet portal and enjoy your complimentary full access to our latest suite of data tools, PropertyGuru DataSense comprising of Market Insider, Project Insights and Home Report! (Complimentary full access ends 31 July 2021).

W&W May_08

Thank you for joining us for this edition, do stay tuned for the next one!

Being a better partner for you,
PropertyGuru Group

Read Next

Build Your Personal Brand & Win An Exclusive Agent Feature Worth Over $10,000!

  Dear Agent Partners, In today’s world where word of mouth plays a crucial role in businesses, online ratings and reviews became a core part of building the…

318 Views 0 Comments

Add Comment

Please read our Guideline for posting a comment

PropertyGuru Community Guidelines

All user submitted content is reviewed before it is published on the website.
We reserve a right not to publish content that contains any of the following:

• Content not relevant to the context
• Inappropriate language
• Offensive language towards other community members
• Racist, sexist, criminal, violent comments
• Spamming and any commercial promotion
• HTML tags in the content
• No contact information