Gating of Anonymous Enquiries from Property Seekers

To fulfil our commitment to being a better partner for agents, we are launching the gating of anonymous enquiries from property seekers using PropertyGuru.

By Cassandra   •  

What is the objective of Gating of Enquiries?  

As part of our commitment to deliver better value and a better experience to you, we are launching the Gating of Anonymous Enquiries from property seekers using the PropertyGuru.  

The objective of this enhancement is to deliver better quality leads to you by filtering out low intent property seeker leads and delivering to you high intent leads thus allowing you to more efficiently focus your time and efforts to nurture leads with higher intent 

As a start, this change will be asking anonymous new property seekers using the platform to identify themselves by signing up or signing in as a one-time activity upon placing an enquiry. Identified enquirers are those willing to and have signed in/ signed up. These enquirers are expected to have higher intent to rent/buy a property (more quality leads) than those not willing to be identified.  

This enhancement is a follow-up from our successful experiment that was run in Singapore in February 2022.  

Is Gating of Enquiries launched on all channels?  

Yes, this enhancement is launched on both PropertyGuru web (desktop & mobile web) as well as mobile app under all landing pages (including Search Result pages and Listing Details pages and Agent Profile pages) that allows lead submission.  

What are the impacts toward property seekers?  

Anonymous users that visit PropertyGuru will be affected when they submit an enquiry (Phone Reveal, WhatsApp, Email, etc.). They will be prompted to sign up or sign in. Once the user has signed up or signed in, they will not be asked to sign in again until they decide to log out or refresh the cookies on their browser.  

Signed in users will not be affected as they have already been identified. Only if users have logged out or cleared their browser cookies, they will then be treated like anonymous users and will have to sign in again when they decide to submit an enquiry on a listing.  

*Anonymous = users who did not sign up or sign in when trying to submit an enquiry.  

What is the summary of changes introduced?  

As an anonymous new user, when a property seeker tries to place an enquiry from Search Result pages, Listing Details pages and Agent Profile pages, they would be asked to identify themselves either by signing in with their social account or by entering their email address to proceed with an enquiry on PropertyGuru.  

By enquiries, we are referring to all enquiry types on listings inclusive of the following:  

  • WhatsApp (Desktop, mobile web & app)  
  • Call (mobile web & app)  
  • SMS (mobile web & app)  
  • Enquiry Form (Desktop, mobile web & app)  
  • View Phone Number (Desktop, mobile web & app)  

Upon registering their email address, users would be sent a verification code to the registered email address in which they will have to key in to authenticate themselves. The system will also check if the user does or doesn’t have an existing account. If the user has an existing account, they will be prompted to sign in to that account instead.  

  • Flow for users who do not have an existing account. A new account will be created for them. 

  • Flow for users who have an existing account, but no password set beforeUsers can continue to sign in via One Time Password (OTP). 

  • Flow for users who have an existing account and password set. Users can continue to sign in via password or OTP. 

Upon successful verification, users will be automatically routed back to their enquiry flow.  

For users who do not have an account will an account be created for them upon entering correct verification code?  

Yes, an account will be created for them, and they will be signed in automatically.  

Will users be going through the gating process repeatedly every time they submit an enquiry?  

After they complete the sign up or sign in process, they will not be prompted again on enquiry submission if they are accessing via same device and browser. The users will see the prompt to sign in if they are using a different device/browser which is not in a signed in status or if they have cleared their browser cookies.  

For property seekers who sign up or sign in via this flow, how can they sign in again if they signed out or access via a different device?  

They would have to sign via OTP where the code will be sent to their email. 

Is this enhancement applicable to developer (project) listings?  

No, Gating of Anonymous Enquiries is not applicable to developer (project) listings. 

For general enquiries, please reach out to our Customer Service at the following: 

For technical assistance, please message us via WhatsApp at 9298 1629 (Mon – Fri 9am – 6pm, closed on PH) and we will get back to you within 1 working day.