In sales, follow-ups are important but often neglected – although they actually can increase the chances of you sealing the deal.

What is a ‘follow-up’?

Every enquiry can turn into a prospect or even a client. In other words, don’t turn away or ignore these property seekers.

When property seekers do not reply, it is fine for you to pick up the phone to give them another text within the next 24 hours.

There’s no need to constantly contact them and push for a response., If they should not respond to your first follow up, just let them know you’re open to provide assistance any time in future.

This way, the property seeker is likely to keep you in mind for future property purchases.

Sample message:

Copy template here

Thank you for your enquiry.
Please do not hesitate to contact me should you have more questions. 

You can also refer to the template on how you can ideally respond to property seekers.

But the property seeker isn’t a good fit – is a follow-up/response still needed?

The answer is – yes.

In this digital age, people have many more channels to voice their unhappiness and dissatisfaction, and can retrieve information (like an agent’s past records) very easily. This means you need to take extra care of your reputation to ensure you’re an agent of choice.

Instead, you can inform them of other possible listings, similar to the one they enquired, that they might be interested in. If you don’t have any other listings that suit them, respond to them in a kind and professional manner.

Sample message:

Copy template here:

Thank you for your enquiry.

I have other listings at Telok Blangah Rise that might be of your interest too. 

Please let me know if you have any questions and would be keen to view. Thank you. 

Other recommended articles:

Understanding Market Supply Gap

Get in front of property buyers and seekers with AskGuru

How to rank high in “Free Text searches”

Write a Description that Sells

How to Respond to Property Seekers