Why is PropertyGuru introducing Dynamic pricing for CommercialGuru?​

PropertyGuru is committed to building a more transparent and efficient marketplace. This includes enhancing listing quality so that property seekers are matched to authentic, relevant, and accurate listings. ​

Dynamic pricing aims to discourage fake, duplicate and poor-quality listings, thus ensuring authentic and quality listings are matched to property seekers more effectively.

Is this change necessary? What has PropertyGuru done to improve the quality of listings on your platforms? ​

PropertyGuru is commited to delivering Smarter Tools, Better Results – some of these include the newly launched MarketWatch – which allows you to easily monitor market movements, and Enhanced Report Listings to ensure agents can be matched to verified, genuine and high-intent consumer leads. Additionally, we also launched WhatsApp Lead Alerts, enabling agents to receive timely, actionable leads via WhatsApp.​
With our product commitments and Dynamic pricing, we aim to increase the efficiency and quality in matching agents’ listings to property seekers, benefitting both agents and consumers.​

When will Dynamic pricing for CommercialGuru be introduced? ​

Effective 18 November 2024, we will be introducing Dynamic pricing to all listing activities on CommercialGuru.com.sg. Dynamic pricing calculates the amount of Credits required, based on market demand and listing supply. Rest assured that the amount of Credits needed will be displayed before you post your listings.

What is the change in Ad Credits required for listing activities?​

Starting 18 Nov, all listing activities on CommercialGuru will have dynamic pricing – this price will be clearly displayed while posting/booking. ​

Does this change apply to Corporate subscribers? ​

Yes, this change is applicable to all account subscribers with listings on CommercialGuru.com.sg.​

Would there be such a similar change in the future? If so, how often? ​

As part of our ongoing commitment to provide agents with greater value, and to continuously evolve our platform to meet the ever-changing market sentiments and consumer demand, we regularly review our products, services, and offerings. Rest assured that you will be notified of any change before implementation.