PropertyGuru is pleased to announce Spotlight, a new feature that will take your property marketing from the average to extraordinary. We are bringing more visibility to your quality residential listings to capture the listing views and leads you deserve.
Gaining the attention of property seekers within the first two seconds of their property search is not always an easy feat. Property seekers want clear property descriptions and are attracted to appealing property photos, while you desire to stand out from the competition and have your listing capture their interest during the search.
PropertyGuru is pleased to announce on 25th Feb’19, a new feature Spotlight, that will take your property marketing from the average to extraordinary. We are bringing more visibility to your quality residential listings to capture the listing views and leads you deserve.
Thanks to Spotlight’s more outstanding look and feel, your residential listing will outshine competitors’ listings in search results, and property seekers can now connect with you more easily!
Watch this video for more info!
What is Spotlight?
Spotlight allows your quality listing to stand out in search results, capture relevant property seeker’s interest and generate more leads with six awesome features. It, however, does not influence the listing’s ranking in search results.
How to Spotlight your Quality Listing?
Booking of Spotlight is self serve via AgentNet and uses Ad Credits instead of upfront payment.
The number of Ad Credits needed to Spotlight a residential listing is determined by the Optimus algorithm, which considers consumer demand and listing supply, by property type, location, project and more. The number of credits to Spotlight a listing will change with the market condition, either less or more, to deliver maximum value to you. The credit quantity will be displayed next to your selected listing.
Your residential listing also requires to have a quality score of 95% or higher and a completed headline with the property’s unique selling point, for a successful Spotlight booking.
In 4 simple steps, your spotlighted listing will be ready to outshine the rest for 7 days.
- Go to AgentNet (Web) > Listings
- Select the listing you wish to Spotlight and click on “Spotlight”. Ad Credits required to Spotlight is shown here.
- Click on “Spotlight Now” to Spotlight your listing
- Confirm you have made a “Successful Spotlight booking” by checking its start and end date
Learn more about Spotlight and this activity, click here.