When & Where to Focus Your Listings: May 2021 Edition

W&W May_01

Hello again, Agent Partners!

We’re due for our latest edition on When & Where to Focus Your Listings: May 2021 Edition.

As a country, Singapore seems to be regaining traction despite the global pandemic and MAS even estimated our economic growth at 6% this year . How does this translate to your property seekers?

When to Focus Your Listings

Last month, property seekers’ traffic peaked on Wednesday and left the other days in the dust. However, our latest property seeker data shows the exact opposite now – with Wednesday being the least popular day, and the other days increasing significantly. The busiest day is Sunday, with Monday very close behind.

Also Friday only reflects ‘medium’ traffic volume, it also isn’t far off from Thursday.

W&W May_02

However, the time of the day looks to be fairly consistent – with traffic picking up gradually from 8AM onwards and tapering off after 12AM. Be sure not to miss out on benefiting from maximum exposure by scheduling your Auto-Repost!

W&W May_03

Where to Focus Your Listings

Commercial Listings

There hasn’t been a shift in demand for commercial listings. City & South West (D01-08) continue to reign champion, with Balestier/Geylang (D12-14) coming in at second.

The lesser-in-demand districts for commercial listings continue to be Newton/Bukit Tim (D11,21) and Changi/Pasir Ris (D17-18).

W&W May_04


Fun Facts about Real Estate in SingaporeWhen & Where to Focus Your Listings: May 2022 EditionHow to be Professional & Sensitive in Your ListingsWhen & Where to Focus Your Listings: Apr 2022 EditionWhen & Where to Focus Your Listings: Mar 2022 EditionWhen & Where to Focus Your Listings: Feb 2022 EditionWhen & Where to Focus Your Listings: January 2022 EditionWhen & Where to Focus Your Listings: December 2021 EditionSocial Media Advertising made easy for Property AgentsWhen & Where to Focus Your Listings: November 2021 Edition

However, if we take a look at the market gap – City & South West (D01-08) doesn’t have as high a gap. In fact, the district with largest market gap for commercial listings continues to be Serangoon/Thomson (D19-20).

W&W May_05

Residential Listings

Now, let’s take a look at residential listings.

When it comes to popular residential districts, Serangoon/Thomson (D19-20) has always been a hot favourite.

W&W May_06

And even looking at the market gap, Serangoon/Thomson (D19-20) continues to hold a strong appeal for you. However, the district with the largest gap for residential listings is West (D22-24).

W&W May_07

Get Your Own Data on AgentNet

Curious to get more in-depth data?

Head over to ‘Insights’ on your AgentNet portal and enjoy your complimentary full access to our latest suite of data tools, PropertyGuru DataSense comprising of Market Insider, Project Insights and Home Report! (Complimentary full access ends 31 July 2021).

W&W May_08

Thank you for joining us for this edition, do stay tuned for the next one!

Being a better partner for you,
PropertyGuru Group

Read Text

Social Media Advertising made easy for Property Agents

As a property agent, having a social media presence is important due to the increasing number of property seekers on social media. As an agent, how easy is…

122 Views 0 Comments

Add Comment

Please read our Guideline for posting a comment

PropertyGuru Community Guidelines

All user submitted content is reviewed before it is published on the website.
We reserve a right not to publish content that contains any of the following:

• Content not relevant to the context
• Inappropriate language
• Offensive language towards other community members
• Racist, sexist, criminal, violent comments
• Spamming and any commercial promotion
• HTML tags in the content
• No contact information