Hello Agent Partners, welcome to our May issue of market insights, where we bring to you our site traffic and supply gap data from the previous month to help you optimise and prospect for listings on PropertyGuru.
This month, with the lifted measures of removing group size limit in Singapore, we see more activity from Singaporeans in social gatherings and travelling, especially during the recent long holiday weekend. With these alleviated measures, let’s see how they affect property seekers’ behaviour on our site.
When to Focus Your Listings
In the month of April, Saturday emerged as the day of week with the highest traffic, closely followed by Friday. This shift in pattern is likely due to the multiple long weekends including Good Friday, Labour Day and Hari Raya.
Traffic during peak periods remains the same starting from 11am to 5pm and rises to another peak from 8pm to 10pm. Check out your Listing Performance Insights and see how you can optimise your listings for better performance and attract more leads!
Where to Focus Your Listings
City & South West (D01-08) and Balestier/ Geylang (D12-14) are again the champions of this month. The gap in views remains huge compared to all other districts, which signifies that these are the go-to districts for commercial properties! Maximise your listing exposure with Prime Credits and Featured Agent, so you can appear on top of these districts and attract more potential leads!
Serangoon/ Thomson (D19-20) and East Coast (D15-16) also continue driving demand with the largest market gap this month. Another new district – Balestier/ Geylang (D12-14) also spiked up with strong demand in April, potentially due to the news of 100% workforce allowed to return to office.
Looking at residential listings, it seems challenging to surpass Serangoon/ Thomson (D19-20) district as it continues to record the highest views, with City & South West (D01-08) taking second place.
Zooming into the market gap, Changi/ Pasir Ris (D17-18) maintains its high demand record, followed closely by West (D22-24), as well as Serangoon/ Thomson (D19-20) and North (D25-28).
As we share these market insights, we would also like to emphasise the importance of being sensitive and professional in your listings. Read How to be Professional & Sensitive in Your Listings and learn tips on how to craft your listings with no bias.
Also, look out for the latest news, updates and promotions via our monthly email newsletter. As your trusted partner, we strive to continue to provide value-added content and market insights to help you grow your business. See you next month! 😊
Always a better partner for you,