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Agent Awards is designed to give awardee agents greater visibility and credibility across the PropertyGuru platform, helping clients easily identify agents that consistently stay active, build trust, and deliver results.

Explore 2025 Awardees

Awardees are recognised across multiple areas of excellence, property categories and experience levels, providing an equal winning opportunity to both rising agents and established names in the industry.

What We Look For

While each award has its own criteria, these are the key areas we assess across various awards.

Commitment

Consistency in your platform activity, service quality, and fair rental practices.

  • Listing Count
  • Ratings & Reviews
  • Everyone Welcome Tag Usage

Effectiveness

How well your listings generate visibility and client interest.

  • Views Generated
  • Leads Generated
  • Leads Generated on Boosted Listings
  • Data Tools Usage
  • Credits Usage

Outcome

Performance in the market, based on actual transactions.

  • Transactions in the Market

Awardee Privileges

Recognition That Goes Beyond The Award

The trophy marks the achievement. Beyond the award, your recognition becomes visible on our platform - strengthening credibility and helping both you and your listings stand out to clients.
  • Where it matters most

Visibility where buyers look

  • Award badge on every listing
  • Badge on your agent profile
  • Featured placement across PropertyGuru
  • Builds trust

Reputation that stands out

  • Exclusive feature with media partners
  • Social media coverage
  • Prestige

A seat at the top
table

  • Physical trophy & certification
  • Invitation to the exclusive awards event
Save the date

3 Nov 2026

Awards and Criteria

We recognise that excellence shows up in different ways

To reflect this, our awards are grouped into three main categories, with each award assessed through carefully defined criteria.
Performance awards

For agents who demonstrate strong, consistent, and data backed performance on our platform.

Agent of the Year:
Consistent excellence across platform activity, client trust & transaction results.1 winner
  • 1 Aug 2025 – 31 Jul 2026

You must qualify first

  • Minimum 15 listings during the period (all property types, sale & rent, residential only).
  • Active subscriber — minimum 360 days within the period.

  • how it's assessed
Listing count (excl. reposts)
35%
Transactions in the market
20%
Views generated
15%
Leads generated
15%
Data tools usage (Market Watch, LPI, Project Insights, Unit Insights, Prospector)
10%
Ratings & reviews
5%
  • One winner each: HDB, Condo, Landed
  • 1 Aug 2025 – 31 Jul 2026

You must qualify first

  • Minimum 15 listings during the period (all property types, sale & rent, residential only).
  • First-time subscriber — 0–12 months tenure within the period.

  • how it's assessed
Listing count (excl. reposts)
25%
Transactions in the market
20%
Data tools usage (Market Watch, LPI, Project Insights, Unit Insights, Prospector)
20%
Views generated
15%
Leads generated
15%
Ratings & reviews
5%
  • One winner each: HDB, Condo, Landed
  • 1 Aug 2025 – 31 Jul 2026

You must qualify first

  • Minimum 15 listings during the period (all property types, sale & rent, residential only).
  • Active subscriber — minimum 360 days within the period.

  • how it's assessed
Credit usage (applicable to Turbo Pro)
40%
Leads generated on boosted listings
25%
Listing count with Turbo Pro (excl. reposts)
20%
Data tools usage (Market Watch, LPI, Project Insights, Unit Insights, Prospector)
10%
Ratings & reviews
5%
  • North, South, East, West, Central, North East
  • 1 Aug 2025 – 31 Jul 2026

You must qualify first

  • Minimum 15 listings during the period (all property types, sale & rent, residential only).
  • Active subscriber — minimum 360 days within the period.

  • how it's assessed
Transactions in the market (region specific)
40%
Listing count with Turbo Pro (region specific; excl repost)
25%
Credit usage (Turbo / Turbo Pro only)
20%
Data tools usage (Market Watch, LPI, Project Insights, Unit Insights, Prospector)
10%
Ratings & reviews
5%
Fair Practice awards

For agents who build trust through professional and inclusive practices.

Everyone Welcome:
Demonstrate openness, inclusivity, and the ability to connect and work with clients from various walks of life.3 winners
  • 1 Aug 2025 – 31 Jul 2026

You must qualify first

  • Minimum 15 listings during the period (all property types, sale & rent, residential only).
  • Active subscriber — minimum 360 days within the period.

  • how it's assessed
  • Scored on a single factor: Adoption and appropriate use of the “Everyone Welcome” tag across your listings.
Peer Recognition awards

For agents who are respected within the industry for their professionalism and positive impact.

Agent’s Choice
Voted by peers for outstanding reputation and positive influence.10 winners
  • 1 Aug 2025 – 31 Jul 2026

You must qualify first

  • Minimum 15 listings during the period (all property types, sale & rent, residential only).
  • Active subscriber — minimum 360 days within the period.

  • How winners are chosen
  • Decided through an industry peer voting process. Full mechanics will be announced at a later stage.

Have further questions about our Awards and Criteria?

Find out how to strengthen your award potential

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