Understanding PropertyGuru Quality Photos Guide

Previously, the trend was to promote your brand by enticing your audience (property seekers) with captivating content. Now, though written material still matters, it might not be enough to attract property seekers.

This is why adding high-quality photos becomes a needed option. Many prefer this method because photos are easier to understand and appreciate. They’re straightforward and, at the same time, visually appealing.

They have a higher chance of gathering genuine leads

In this digital era, property seekers want to be equipped with as much information and materials as possible before taking the next step with you. By professionally showcasing the property, you will be able to establish yourself as a property agent that aims to serve them – and that’s extremely important to genuine property seekers!

You have already impressed the property seeker (or at least managed his/her expectations)

With good quality and attractive photos, you have already won half the battle. Just by looking at those photos, the property seeker may have already decided in the back of his/her head that they would like to close the deal with you.

Great photos are better than the best descriptions

While having a great description is essential – seeing is believing, and property seekers want some photo evidence of what they can expect to see in real life.

Here’s all you need to know about our Quality Photos Guide

What is Quality Photos Guide?

It is an artificial intelligence system that helps agents detect listing photos that can be improved in AgentNet.

Why was Quality Photos Guide launched?

We aim to help agents enhance the quality of property photos uploaded to their listings, which in turn drives better listing performance. It has also been proven that property seekers prefer to view high-quality images to help them make more informed decisions.

What will happen should your photos not meet the Quality Photos Guide’s requirements?

Photos that do not meet the Quality Photo Guide’s requirements will be suspended and not be published online. Property seekers will not see suspended photos when they view your listing in both search results and the listing detail page.

This applies to newly uploaded photos from January 30, 2019, and to all images in active listings from March 25, 2019.

What makes a photo pass the quality check and get published?

The answer is simple: follow the requirements of our Quality Photo Guide and the suggestions it provides. This will ensure that the photos you upload to your listings will be published. And because they are of high quality, they will meet the expectations of property seekers; hence, your listings are expected to perform better.

Here’s an overview of the requirements of our Quality Photos Guide

1. Ensure the photos uploaded are bright and sharp

Tips:

• Tidy up the room, and open up the curtain or turn on the lights to fill the room with light.

• Make use of a tripod or steady yourself – tuck your arms into your sides or lean up against a wall or tree for some extra suppor.t

• Stand at an extreme corner of the room to capture as much of the room in your photo as possible.

• Focus carefully on a subject.

2. Do not overlay photos with multiple original pictures with text, logo or an image of a person

Tip: Do not worry, as PropertyGuru will watermark all photos you upload with a high level of transparency. This will protect the copyright of your photos. You are not able to customise the watermark. The name on the watermark of the listing property photo and description will match the name displayed in the profile.

3. Don’t collage many photos into one photo

Tip: Upload separate photos individually to showcase them one at a time. This ensures that they can be seen clearly even on mobile phones.

4. Don’t upload floor plans or maps under photos

Tip: Upload floor plans (should you have) under the ‘Floorplan’ tab instead

5. Leverage the map that is in your Listing Detail Page by default

Should you feel that our A.I. has made a mistake in its detection, you may request an appeal.