The Core Central Region (CCR) is buzzing with activity as several high-profile launches preview this week (14–20 July), offering agents new momentum to engage both investors and upgraders seeking prestige addresses.
Hot Launches in River Valley
Two key projects are making their debut in the coveted River Valley enclave:
River Green by Wing Tai Holdings
- Tenure: 99-year leasehold
- Total Units: 524 units in a sleek 36-storey tower
- Pricing Highlights:
- 1-bedroom (from 420 sq ft): From S$1.2M (~S$2,846 psf)
- 2-bedroom (from 527 sq ft): From S$1.5M
- 3-bedroom (786–883 sq ft): From S$2.25M
Promenade Peak by Allgreen Properties
- Indicative Launch Pricing: Around S$3,000 psf
- Sales Booking Starts: 2 August
- Location: Prime River Valley, just minutes from lifestyle and dining hotspots
These launches signal continued demand for well-located homes in Singapore’s most prestigious districts.
Coming Soon in Robertson Quay and Orchard
- The Robertson Opus (Frasers Property & Sekisui House)
- Launching soon from S$3,150 psf
- UPPERHOUSE @ Orchard Boulevard
- Zyon Grand
These additions will further energize activity in Districts 9, 10, and 11, reinforcing buyer confidence in the CCR.
Agent Actionables: Make the Most of the Momentum
- Engage resale clients: Owners may see this as a good time to list, capitalising on renewed interest in CCR living.
- Qualify and redirect buyer leads: Not all buyers will secure units in hot launches—be ready to guide them to suitable alternatives in nearby resale stock.
- Ride the media buzz: Use the spotlight on CCR launches to build conversations and re-engage dormant clients.
The wave of new launches presents a golden opportunity—position yourself early to catch the interest of buyers and sellers looking to move fast.