Singapore’s prime District 10 is buzzing again as the first GLS site in the new Turf City precinct draws strong interest. Located along Dunearn Road, the plot received 9 bids, with a top offer of S$491.5M (S$1,410 psf ppr)—a clear signal of developer confidence despite market headwinds.
Why Turf City Matters
- Prime Connectivity: The site is strategically located near Sixth Avenue MRT and the upcoming Turf City MRT station, ensuring seamless access to Bukit Timah, Orchard, and the CBD.
- Lifestyle Appeal: Residents will enjoy proximity to the Bukit Timah-Rochor Green Corridor and heritage conservation at the iconic Grandstand buildings, creating a unique blend of urban convenience and natural charm.
- Supply Pipeline: The site is expected to yield around 380 private homes, adding fresh inventory in a tightly held District 10.
Market Snapshot
- April’s property activity dipped temporarily amid global uncertainties but has since rebounded, reinforcing buyer interest in core districts.
- Buyers in District 10 are budgeting roughly:
- S$2.2M for two-bedroom units
- S$3.8M for three-bedroom units
Key Takeaways for Agents & Clients
Market Confidence
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- The healthy bidding turnout underscores robust sentiment in the private residential market.
- Use this momentum to nudge fence-sitters—news of Turf City’s upcoming launch could fuel buyer urgency and lift surrounding resale interest.
Land Pricing Context
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- While the top bid is ~8% lower than Fourth Avenue’s S$1,540 psf ppr achieved in 2017, developers are factoring in:
- -Higher construction costs
- -Inflationary pressures
- This pricing leaves developers room to launch units attractive enough to sell well, without sacrificing margins—good news for buyers seeking value in District 10.
- While the top bid is ~8% lower than Fourth Avenue’s S$1,540 psf ppr achieved in 2017, developers are factoring in:
Turf City Tender Results at a Glance
| Rank | Developer Consortium | Bid Amount (S$M) | PSF PPR (S$) |
| 1 | CSC Land Group, Sekisui House, Frasers Property Phoenix II | 491.45 | 1,410.01 |
| 2 | CDL Divine (City Developments) | 474.03 | 1,360.02 |
| 3 | Sim Lian Land and Development | 463.15 | 1,328.81 |
| 4 | United Venture Development (UOL, Singapore Land, Kheng Leong) | 453.40 | 1,300.83 |
| 5 | Intrepid Investments, TID Residential | 446.14 | 1,280.01 |
| 6 | Coli (Singapore) | 436.10 | 1,251.20 |
| 7 | SL Capital (Sustained Land) | 404.89 | 1,161.65 |
| 8 | Kingsford Huray Development | 384.10 | 1,102.01 |
| 9 | Wee Hur Development | 330.84 | 949.20 |
Agent Action Points
- Spotlight New Launch Buzz: Prep buyers for upcoming showflats and market Turf City as a fresh investment opportunity.
- Leverage District 10 Prestige: Reinforce the narrative of scarcity and exclusivity—Turf City offers brand-new stock in a mature, coveted enclave.
- Engage Upgraders & Investors: Use competitive land pricing as a signal that future selling prices may still be attractive despite broader market challenges.
Turf City’s GLS tender has lit a fire under District 10’s market. Savvy agents should move fast to position themselves—and their clients—to ride this wave of renewed interest.