Lead Management: Introduction to Lead Insights

Find out more about Lead Quality

By PropertyGuru   •  

1. What is Lead Insights?
Lead Insights is a new tool within the Lead Management page that gives you access to useful information about the enquirer – which you can use to prepare your pitch!

These information can include data points such as the enquirer’s approximate preferred price range, location, property type, and more.

2. Where do I find Lead Insights?
Lead Insights can be found on the lead detail page.
Simply select a lead from your Lead Management page, and scroll down!

3. How are Lead Insights collected?
Lead Insights are collected based on the enquirer’s activity on PropertyGuru.
With the enquirer’s consent, PropertyGuru collects information from searches, and viewed properties, as well as any enquiries made before.

4. How are “details shared by enquirer” collected? Are these accurate? 
Details shared by enquirer are information gathered from a questionnaire that potential clients can fill in.
These details will be reflective of the enquirer’s profile.

5. Why do I only see “details shared by enquirer” on certain leads? 
For now, the questionnaire is only available for potential clients looking to rent. As such, these details will only be available for enquiries on rent listings.

6. Why do insights available differ between leads?
Insights are gathered from each enquirer’s activity on PropertyGuru, and as such, might differ.

There can also be a case where user activity is Very Limited and hence in that case you might see “Not Available / NA” under insights section

7. How often are Lead Insights updated?
Lead Insights may take up to 24 hours to be displayed after the Lead is received.
However, these insights will not be continuously updated.


Want to know more about Lead Management? Read our other help articles:
All About Lead Management
Lead Management: Getting Started
Lead Management: Introduction to Lead Quality