Understanding Market Supply Gap

Identify listing opportunities based on market demand and supply insights.

By PropertyGuru   •  

Updated: 1 October 2024

What is Market Supply Gap?

Market Supply Gap is a feature that aims to provide insights on market opportunities.

With the search volume of property seekers on our PropertyGuru website – known as ‘demand’, we match it against the number of active listings available on our website – known as ‘supply’.

When there is a higher demand and lower supply, Market Supply Gap identifies it as an opportunity – so agents can use this information to optimise their advertising investments and efforts.

How can I access Market Supply Gap?

Follow the step-by-step guide below to use Market Supply Gap:

1. Login to AgentNet and select ‘DataSense’ on the left navigation bar. Locate the Market Supply Gap widget and click on Take Me There.

2. PropertyGuru for Business portal will open in a separate window. You can access Market Supply Gap under the ‘Demand’ category.

NOTE: If this is your first time logging in, follow the steps here to access DataSense.

3. To check the current supply and demand, indicate Sale or Rent under ‘Type’ and select Condo, HDB or Landed according to the category of property you want to view. Districts will be ranked according to its level of opportunity based on your set criteria. The more opportunities a district has, the higher its rank is.

4. Under each district, there will be details of opportunities based on the number of bedrooms. Information including Listing Type, Demand, and Supply are shown for your reference. When an “Opportunity” is identified, you will see this green badge on the last column.

NOTE: “Opportunity” means that the listing type has a higher demand versus supply – which represents a gap for agents to fill.

How will Market Supply Gap benefit me as an agent?

By using our data on demand by property seekers and supply by property agents, we identify specific listing types that have higher demand and lower supply – therefore highlighting market gaps (i.e. opportunities) for our agents. With such information, you will be able to identify areas with higher success rates.

Is Market Supply Gap available for commercial listings?

No, Market Supply Gap is only applicable to residential listings.

Where is Market Supply Gap available?

Market Supply Gap is currently available on AgentNet web and app.


For general enquiries, please reach out to our Customer Service at the following:

For technical assistance, please message us via WhatsApp at 9298 1629 (Mon – Fri 9am – 9pm, closed on PH) and we will get back to you within 1 working day.