Write a Description that Sells

Stay prominent among property seekers with clear and attractive listing descriptions!

By PropertyGuru   •  

When property seekers click on your listing for more details, they want to understand and visualise the property you are advertising as much as possible. Writing a compelling description is crucial for attracting potential buyers or tenants. Here are a few tips to post an effective description for your listings:

Highlight Key Features

Begin your description by highlighting the key features of the property. This could include any unique selling points such as proximity to schools, public transport, or recreational facilities.

Be Descriptive but Succinct

Provide detailed descriptions of the property while ensuring the language clear and concise, keeping it between 80-150 words. Use descriptive adjectives to paint a vivid picture for potential buyers or tenants, but avoid overly flowery language that may confuse or overwhelm readers. Special characters are allowed such as $,”-.!:;&/?@%()#:)+. Break up your text into smaller paragraphs and make it easier for property seekers to read.

Focus on Benefits

Emphasize the benefits of living in the property and its surrounding area. For example, if the property is located in a family-friendly neighborhood with good schools nearby, highlight this as a major benefit for families with children. Factors such as the nearest form of public transportation, distance to highways, and road development etc. will always be taken into consideration.€ Remember to list all new or upgraded appliances that come along in the unit, which could further persuade the decision of property seekers.

Use Professional Photos

Include high-quality, professional photos of the property in your listing to showcase its best features. Make sure the photos are well-lit and capture the property from multiple angles to give property seekers a comprehensive view.

Provide Clear Information

Make it easy for property seekers to by providing clear information in the description. Ideally restrict to numerical input with a maximum of 6 consecutive digits (includes those separated by special characters and spacing) e.g. SGD 2.5M instead of SGD 2,500,000.

Comply with Regulations

Ensure that your listing complies with relevant regulations and guidelines set by governing bodies such as the Council for Estate Agencies (CEA) in Singapore. This includes providing accurate information about the property and avoiding any misleading statements or representations.

NOTE: Please refrain from using all-caps and short forms for descriptions. It will make your listing appear unprofessional, which will leave potential buyers with a negative impression.

We hope you find these tips useful and start applying them to get your listings the exposure they deserve!

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