May 2026 Agent Update

Hi Agent,

This month, we’re diving into where HDB buyer demand is shifting, what DINKs and singles want, and how top agents are unlocking more value from Listing Performance Insights.

In The Spotlight

Where HDB buyer demand is hiding in plain sight

The 3-bed market dominates the headlines, but it’s not the whole story…

Our data shows 2-bed and 4-bed HDB units are attracting strong buyer interest, with fewer listings than the market expects.

*Bed counts refer to the number of bedrooms, excluding living rooms (e.g. 2-bed = 2 bedrooms).

Get Full Insights →

Market Insights

Couples with dual incomes, no kids and they’re ready to upgrade

Our latest survey finds a third of higher-income couples with no kids plan to buy in the next 12-18 months, 44% eyeing new condos. Higher-income singles aged 30-34 are following suit, with 4 in 10 interested in private property.

How are top agents using Listing Performance Insights?

1. Keep sellers in the loop

No viewings? Share listing performance report proactively. It builds trust without a difficult conversation.

2. Make the price talk easier

High impressions, low views? Let the data back your case for a price adjustment.

3. Support HDB appeals

The 180-day view gives documented proof a flat has been actively marketed, useful for ethnic quota waiver appeals.

Get your report on AgentNet: Listings > View Trend Breakdown

Get Report →

Reminder

Commercial listing discounts expiring 15 May

Your answer reaches motivated homeowners and buyers at the right moment.

You have ad product discounts available on selected Commercial listings. Check which listings are eligible before they expire.

See Eligible Listings →

That’s all for today!

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Until next month,

Gabriel Toh
Director of Agency Business & Renewals

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