Choosing the right action types to maximise your reach can help increase your views, and can result in faster transactions.

We recommend using Promoted Listings in addition to other action types such as Turbo, and Boost to gain maximum visibility.

Why?

Action types such as Turbo and Boost ensure that your listing is visible to property seekers searching for criteria that match your listing exactly

Meanwhile, Promoted Listings ensure that more property seekers come across your listing by expanding to similar search criteria, effectively matching you with more, relevant, property seekers.

Here are some examples of how you can use Promoted Listings to complement other action types.

Example 1 (Turbo + Promoted Listings):

You are promoting a listing in Paya Lebar that costs $1M.

Here’s what happens when property seekers search for Paya Lebar properties:

Boost ensures that your listing is more visible to property seekers whose search criteria matches your listing exactly, while Promoted Listings show your listing to property seekers whose search criteria are similar – this helps to expand the pool of property seekers who are presented with your listing.

Example 2 (Featured Agent + Promoted Listings)

You are promoting a listing in Paya Lebar that costs $1M.

Here’s what happens when property seekers search for Paya Lebar properties:

Featured Agent ensures that your listing, and your branding, ranks on page 1 of the search results for property seekers whose search criteria matches your listing exactly.

While Promoted Listings show your listing to property seekers whose search criteria are similar – this helps to expand the pool of property seekers who are presented with your listing, and ensures that your branding is visible and memorable.

Other Promoted Listing related help articles:
What is Promoted Listings?
How do I start promoting my listings?